Video Conferencing is becoming more and more essential in today’s workplace. Internal and external communication is crucial for maintaining a strong work environment. Where would we be without communication? At Simple Cloud Networks, we offer two different video conferencing solutions – Webex and Zoom.


Let’s find out why Forbes and Zoom came together to conduct a helpful survey about video conferencing 

Humanity is evolving at a rapid pace and it is up to us to take advantage of video communications. If you haven’t yet noticed, non-verbal cues are the key to reading your audience. Video conferencing gives you the opportunity to notice a simple shoulder shrug, nod of approval, or a look of confusion. Not to mention that everyone on the call stays engaged!

Zoom has partnered with Forbes Insights to conduct a survey and take a deeper dive into these issues. In the report you will find some key points:

  • Collaboration, increasingly, takes place at a distance
  • Video conferencing imitates face-to-face interaction
  • The three most valuable features for end users are screen sharing, recording, and interoperability
  • Companies are moving rapidly toward fully unified communications
  • Real-time translation, meeting summaries, and searchable video databases are some anticipated future capabilities

Nowadays, businesses are scattered over large areas. Video conferencing makes long-distance collaboration that much easier. In fact, 62% of executives say their companies are enabling workers to telecommute to a significant degree – the remote workforce is becoming a trend that is very likely to stick around.

78% of the overall sample believe that video is more effective than audio. It is obvious that video increases connectedness. Going back to the shoulder shrugs or nod of approval, it is simple for speakers to read their audience within seconds!

Three key steps to drive video conferencing success are engaging the enterprise, keeping it simple, and standardizing. In order to make video conferencing work, you have to be willing to engage your workers. IT and end-users should be on the same page. Of course, features are important, but what really drives adoption is reliability and simplicity. So keep your employees in mind and be sure to choose an easy-to-use platform! 

Click here to view the Forbes Insights report. If you think Zoom is the video communications platform for your business, feel free to message us!

As always, there’s more to come later this week from Simple Cloud Networks. Thanks for reading!